About me

I used to love baking passionately as a child. However, the idea that it could also be a profession was hardly ever discussed during my time in high school. It wasn't until I took time off with my son that I rediscovered my enthusiasm for baking and decided to turn it into a business.

It wasn't easy, as there is still no part-time educational path for career changers. I learned the craft on my own by traveling around to learn from the best: cake design abroad and Austrian pastry culture at home.

I believe that a high standard of quality combined with authenticity is the most important. I can only sell what I embody and stand behind. Anything else would not be sustainable.

In the past few years, I have had new ideas that eventually outgrew the scope of Schnabulerie. The Corona crisis gave me a break to think, during which all these ideas were sorted, a new focus was set, and a new framework was created. What has always been the most enjoyable for me is passing on craftsmanship and knowledge. Over the years and also on my personal journey, I have realized that there are two enormous areas of need in the confectionery industry: modern cake design techniques (currently only learnable from cake designers in England, Australia, or America) and learning the craft as a latecomer. Both are now possible in my newly created studio.

Mastering your craft to perfection is just the basic requirement to even enter the competition. In the business world, a whole different set of challenges awaits you, which significantly influence your success: marketing, a knack for numbers, networking, customer service, sales talent - just to name a few. Starting and successfully running a business is a craft like any other, one that can be learned - ideally not from books, but from practical experience. In my day-to-day business life (which I sometimes wished could be calmer), there are hardly any things I haven't encountered. But not every experience has to be lived through personally - one can certainly benefit from the experiences of others.